Curriculum topics available: Marketing.
Investigating Business talk
In our Investigating Business education talk, take an in-depth look at our business as students discover how Cadburys became part of Mondelez International, discussing business ownership and how it affects the market. Linked to key stage 4 and 5.
Discuss Cadburys position within the UK and International market, how we remain relevant and unique in comparison to our competitors. Explore the range of business segments Mondelez covers and how we support our stakeholders and shareholders.
Gain an understanding of how we have collaborated with various companies and organisations to ensure ethical business practices and adapt our product to meet the changing requirements of both our consumers and governments.
Marketing workshop or talk session
Bring your marketing topic to life in our key stage 4 & 5 marketing talk or workshop. Take a detailed look at the marketing mix with a real-life insight into how Cadbury use the 4P’s. Discuss historical Cadbury products that have moved through their product life cycle and the different extension strategies used.
Students will look at a variety of Cadbury’s products, their competitors and their advertising campaigns, including the increasing importance of social media marketing and the power of social media as a marketing tool.
Gain an understanding of marketing planning tools such as primary and secondary along with qualitative and quantitative market research. We also show examples of how SWOT and PESTLE analyses are utilised by Cadbury with this curriculum-linked talk.
Students will gain an understanding of how Cadbury utilises marketing frameworks to inform their diverse marketing strategy over many different communication channels to different demographics.
In the marketing talk, students will look at a variety of Cadbury’s products, their competitors and their advertising campaigns, including the increasing importance of social media marketing and the power of social media as a marketing tool.
The KS4 & 5 Marketing Workshop offers students the chance to apply this knowledge and design their own product, create a marketing proposal and pitch it back to the Cadbury World Education team for feedback.
This experience offers a unique perspective on the marketing elements that students would have encountered within the classroom and provides a real-life demonstration of a marketing strategy in action.
Key stage 4 iMedia
Discover how Cadbury utilises graphics and media in a range of different formats. Look at how we research and adapt to trends in the market to ensure that we are keeping up with consumer needs. Discuss practicalities of various advertising campaigns and how we need to adhere to Government legislations and our brand ethos when creating new media and campaigns.
View exclusive campaign planning boards; looking at marketing strategies in the UK and Worldwide. Explore how we have adapted to the ever-changing digital market and ensure that our products are visible on a wide variety of platforms. Delve into brand identity and how we ensure we stay relevant and respond to any upcoming trends we discover in the market in regards to both products and campaigns.
Key stage 4 Philosophy and Ethics talk
Explore the rich history and strong beliefs of our founder, John Cadbury.
Discuss the importance of Quaker businesses and pioneers to the improvement of workers lives and the conditions in factories all over the country.
Look at how the Quaker ethos helped change the country with the development of new legislation. Plus, understand how Cadbury supported their staff and countrymen through the most difficult periods in British history.
Discover how Cadburys carry on that ethos in the modern day with schemes which have been developed to support staff not only in the UK but the World in succeeding together and creating a better future for everyone.
Look at the policies and procedures Cadburys has put in place to ensure employees feel safe, consumers feel valued and how we remain true to the beliefs our founders held throughout their time with the company.