Cadbury World

Curriculum topics available: Persuasive writing, Creative writing.

Creative Language workshop

Pupils will get the chance to develop their knowledge in our Creative Language workshop by exploring different forms of persuasive writing.

Take a look at the chocolate making process through exclusive video footage from inside the factory; giving students an insight into how Cadbury creatively make chocolate bars in different shapes and sizes, such as Creme Eggs. Inspiring them to create a choctastic poem, discussing different verbs and nouns related to the world of chocolate.

In groups, pupils will then discuss and create their own pitch for a brand new chocolate bar. Reflecting on products and taglines of the past to create their own unique selling point.

Pupils will then review their product, and each construct a convincing letter to "Mr. Cadbury" to persuade him to make their chocolate bar.

Curriculum topics available: Mechanics and engineering.

Design and Technology talk & workshop

Uncover the fascinating process of new product development, including 100 years of packaging design with a school visit to Cadbury World, linked to key stage 2 or key stage 3 Design and Technology.

Discuss the different reasons behind the designs of some popular Cadbury chocolate bars and see how the design of the bar is linked to the wrapper and the advert. See real-life Cadbury chocolate moulds used in the Bournville Cadbury factory!

Look at examples of different wrappers from Cadbury past and present and discuss how these have changed over time. Students will find out how fast the flow wrap machines can wrap the chocolate bars in the Cadbury factory.

See our real Ghanaian cocoa pods as students discover the ingredients which go into making Cadbury chocolate.

Watch exclusive video footage from inside the factory giving students an insight into how Cadbury creatively make chocolate bars in different shapes and sizes, such as the Cadbury Curly Wurly!

In our Design & Technology workshop students will then design their own wrapper and show off their entrepreneurial prowess as they present their idea to the Cadbury World Education team.

Curriculum topics available: Marketing.

Investigating Business talk

In our Investigating Business education talk, take an in-depth look at our business as students discover how Cadburys became part of Mondelez International, discussing business ownership and how it affects the market. Linked to key stage 4 and 5.

Discuss Cadburys position within the UK and International market, how we remain relevant and unique in comparison to our competitors. Explore the range of business segments Mondelez covers and how we support our stakeholders and shareholders.

Gain an understanding of how we have collaborated with various companies and organisations to ensure ethical business practices and adapt our product to meet the changing requirements of both our consumers and governments.

Marketing workshop or talk session

Bring your marketing topic to life in our key stage 4 & 5 marketing talk or workshop. Take a detailed look at the marketing mix with a real-life insight into how Cadbury use the 4P’s. Discuss historical Cadbury products that have moved through their product life cycle and the different extension strategies used.

Students will look at a variety of Cadbury’s products, their competitors and their advertising campaigns, including the increasing importance of social media marketing and the power of social media as a marketing tool.

Gain an understanding of marketing planning tools such as primary and secondary along with qualitative and quantitative market research. We also show examples of how SWOT and PESTLE analyses are utilised by Cadbury with this curriculum-linked talk.

Students will gain an understanding of how Cadbury utilises marketing frameworks to inform their diverse marketing strategy over many different communication channels to different demographics.

In the marketing talk, students will look at a variety of Cadbury’s products, their competitors and their advertising campaigns, including the increasing importance of social media marketing and the power of social media as a marketing tool.

The KS4 & 5 Marketing Workshop offers students the chance to apply this knowledge and design their own product, create a marketing proposal and pitch it back to the Cadbury World Education team for feedback.

This experience offers a unique perspective on the marketing elements that students would have encountered within the classroom and provides a real-life demonstration of a marketing strategy in action.

Key stage 4 iMedia

Discover how Cadbury utilises graphics and media in a range of different formats. Look at how we research and adapt to trends in the market to ensure that we are keeping up with consumer needs. Discuss practicalities of various advertising campaigns and how we need to adhere to Government legislations and our brand ethos when creating new media and campaigns.

View exclusive campaign planning boards; looking at marketing strategies in the UK and Worldwide. Explore how we have adapted to the ever-changing digital market and ensure that our products are visible on a wide variety of platforms. Delve into brand identity and how we ensure we stay relevant and respond to any upcoming trends we discover in the market in regards to both products and campaigns.

Key stage 4 Philosophy and Ethics talk

Explore the rich history and strong beliefs of our founder, John Cadbury.

Discuss the importance of Quaker businesses and pioneers to the improvement of workers lives and the conditions in factories all over the country.

Look at how the Quaker ethos helped change the country with the development of new legislation. Plus, understand how Cadbury supported their staff and countrymen through the most difficult periods in British history.

Discover how Cadburys carry on that ethos in the modern day with schemes which have been developed to support staff not only in the UK but the World in succeeding together and creating a better future for everyone.

Look at the policies and procedures Cadburys has put in place to ensure employees feel safe, consumers feel valued and how we remain true to the beliefs our founders held throughout their time with the company.

Curriculum topics available: Materials and recycling, Sustainable living, Fairtrade.

Key stage 3 & 4 Geography

Discover the global legacy of the Cadbury brand and our reach as a transnational company.

Discuss how Cadbury's is part of a larger company and the effect this has on international business.
Examine Cadbury's place within primary, secondary and tertiary industries.

Understand Cadbury's key markets and how Cadbury's is developing new products to reach bric and mint countries.

Explore the providence of some of our ingredients and how Cadbury's are supporting cocoa farmers as well as the Ghanaian rainforest through schemes such as cocoa life.

Compare the functions of the various Cadbury factories found in the uk and discuss the importance of location when choosing a factory location.

Recognise the importance of sustainability in industry and discover the methods in which Cadbury are improving their environmental footprint.

Curriculum topics available: Nutrition and healthy diets, Where food comes from.

Bean to Bar Key stage 1 & 2 talk

Discover the origins of the cocoa bean as well as the chocolate making processes we use today with a fascinating visit to Cadbury World, linked to Key Stage 1 and 2 topics, Nutrition, Scrumdiddlyumptious and IPC Chocolate topic.

Get hands on with real Ghanaian cocoa beans as students discover the ingredients used to make chocolate and where these originate from around the world.

Follow the cocoa bean on its journey through history. First being used as a bitter drink enjoyed by The Mayans and Aztecs.

Students have the chance to dress up as a real factory worker as they explore how the Cadbury factory manufacture popular products.

Watch exclusive video footage from inside the factory and look and feel real life chocolate moulds giving students an insight into how Cadbury creatively make chocolate bars in different shapes and sizes, such as the Cadbury Curly Wurly!

Discuss the role of Cocoa Life and Fairtrade and why this is important to us today, plus reflect on some of the iconic Cadbury advertisements as students look at the role of packaging.

Key stage 4 Science talk

Discover the origins of our chocolate and how cocoa beans are processed prior to arrival in the UK.

Discuss the purposes of the Cadbury and Mondelez International sites in the UK; focusing on manufacturing, quality assurance and research.

Explore the stages of new product development; looking at how Science plays an important role in the creation of new products.

Examine how we identify the needs of our marketing and how we must consider consumer health with Government legislations when creating new products.

Understand the process of sensory evaluation and how it affects both new product development as well as ensuring the consistency of our established product lines.

Compare the methods of manufacturing and how they are utilised for different products.

Establish the importance of quality assurance, the variety of detection methods implemented and why we undertake such checks to protect our products and our consumers. Discuss the dangers of a variety of diseases and how microbiology and appropriate health and safety measures can be implemented to avoid the spread of these diseases.

Discuss the qualifications required for science-based roles at Cadbury and Mondelez International.

Curriculum topics available: Factories and The Workhouse, Childhood and Schools.

Victorians key stage 2 History

Uncover why Richard and George Cadbury were model Victorian employers. Compare and contrast the fascinating differences between inner city Birmingham to that of Bournville. Linked to the Key Stage 2 History.

Learn about life in Victorian Britain and discuss the different way that people lived in this learning outside of the classroom experience. The talk complements a tour of Cadbury World, which features Richard and George's vision and the heritage of the Cadbury brand.

We will introduce the Victorian era with a case study of George Cadbury as famous Victorian.

We find out what happened to children from Victorian school to Victorian work, comparing this to the changing life in Bournville and the role George Cadbury and the Cadbury brothers played in changing the lives of people in Birmingham.

Curriculum topics available: Maya Civilisation.

The Ancient Mayan Civilisation talk

Our educational talk on The Maya enhances learning outside of the classroom as your pupils discover this fascinating ancient civilisation. The talk complements a tour of Cadbury World, which features the Mayan peoples’ involvement in the early history of cocoa in c. AD 900.

We will introduce the great city of Chichen Itza and discover the Mayan myths and legends that claimed how humans were created.

See our real cocoa pods filled with the cocoa beans that were so valuable to Mayans in c. AD 900, and the wooden whisk they used to make their favourite chocolate drink. Lucky pupils can even have the chance to dress as a Mayan!

We find out if The Maya played possibly the first team sport in human history, connecting and contrasting their lives to ours today. The presentation also features video and audio to enhance your experience.

The Aztecs talk

Uncover the rise and fall of Emperor Montezuma and the wonders of the maguey plant with a fascinating talk on The Aztecs during your school visit to Cadbury World. Linked to the Key Stage 2 History curriculum.

We will introduce the daily life of the Aztecs with the help of lots of different props, video and audio to enhance the experience.

Discover some of the unusual beliefs of The Aztecs, such as the story behind the location of their impressive capital city.

See real Ghanaian cocoa pods filled with the cocoa beans that were used by The Aztecs to make their bitter drink that was so valuable to their society.

Lucky pupils get the chance to dress up as the powerful leader, Montezuma, and learn about his rise and fall from power.